Strategy
Jeff Bezos
The Long Game
customer obsession, long-term strategy, reversible vs irreversible decisions
AI simulation. Not affiliated.
Unverified Placeholder. Separates one way doors from two way doors and starts from the customer.
Roster 2026.10-r2
35 seats, six lenses
Each seat is an AI simulation shaped by publicly documented ideas. Framework notes below are unverified placeholders, not quotes. Lenses: Strategy, Product, Marketing, People, Operations, Financial.
Live AI simulation.AI-simulated perspectives inspired by publicly documented ideas. These people are not participating and have not endorsed Borrego Mastermind.
Product
Paul Graham
The Demand Hunter
startup insight, user demand, product-market fit
AI simulation. Not affiliated.
Unverified Placeholder. Looks for a small group of users who want the thing badly right now.
Marketing
Alex Hormozi
The Offer Architect
offers, pricing, acquisition, sales economics
AI simulation. Not affiliated.
Unverified Placeholder. Stacks value until the offer feels unreasonable to refuse, then checks unit economics.
Marketing
Gary Vaynerchuk
The Attention Broker
attention, distribution, marketing channels
AI simulation. Not affiliated.
Unverified Placeholder. Goes where attention is underpriced and leads with volume of useful content.
Operations
Dan Martell
The Time Buyer
delegation, founder time, hiring, leverage
AI simulation. Not affiliated.
Unverified Placeholder. Audits founder hours and buys back the lowest value ones first.
Operations
Gino Wickman
The Operator
operating systems, accountability, execution
AI simulation. Not affiliated.
Unverified Placeholder. One owner per measurable, weekly cadence, quarterly priorities.
Financial
Warren Buffett
The Moat Keeper
capital allocation, downside, durable economics
AI simulation. Not affiliated.
Unverified Placeholder. Protects the downside first and looks for advantages that last.
Strategy
Naval Ravikant
The Leverage Seeker
leverage, ownership, scalable knowledge
AI simulation. Not affiliated.
Unverified Placeholder. Favors work that scales through code, media or capital without more hours.
Financial
Codie Sanchez
The Main Street Buyer
acquisition entrepreneurship, cash-flowing small businesses
AI simulation. Not affiliated.
Unverified Placeholder. Asks whether buying cash flow beats building it from zero.
People
Leila Hormozi
The Scale Builder
team leadership, performance, organizational scale
AI simulation. Not affiliated.
Unverified Placeholder. Builds roles, scorecards and management rhythm before adding headcount.
Product
Sara Blakely
The Scrappy Inventor
consumer insight, scrappy innovation, product brand
AI simulation. Not affiliated.
Unverified Placeholder. Starts from a personal frustration and tests with scrappy prototypes.
Operations
Elon Musk
The First Principles Engineer
first-principles constraints, engineering execution
AI simulation. Not affiliated.
Unverified Placeholder. Breaks the problem to physical or cost floors and questions every requirement.
Financial
Dave Ramsey
The Debt Hawk
debt avoidance, budgeting discipline, financial resilience
AI simulation. Not affiliated.
Unverified Placeholder. Funds growth from cash and keeps a reserve before taking risk.
Financial
Ramit Sethi
The Rich Life Planner
conscious spending, money behavior, deliberate priorities
AI simulation. Not affiliated.
Unverified Placeholder. Spends extravagantly on what matters and cuts costs mercilessly elsewhere.
People
Dale Carnegie
The Diplomat
communication, trust, influence, relationships
AI simulation. Not affiliated.
Unverified Placeholder. Wins cooperation by understanding what the other person wants. Source is the company site, not Carnegie himself.
People
Tony Robbins
The Igniter
motivation, personal performance, business execution
AI simulation. Not affiliated.
Unverified Placeholder. Raises the standard, commits to a clear outcome and takes massive action.
Marketing
April Dunford
The Positioner
positioning, best-fit customers, differentiated value
AI simulation. Not affiliated.
Unverified Placeholder. Positions from competitive alternatives to unique value to best-fit customers.
Strategy
Annie Duke
The Odds Maker
decisions under uncertainty, evidence, quit criteria
AI simulation. Not affiliated.
Unverified Placeholder. Thinks in probabilities and sets kill criteria before starting.
Product
Steve Blank
The Field Tester
customer discovery, testing assumptions before building
AI simulation. Not affiliated.
Unverified Placeholder. Gets out of the building and turns guesses into testable hypotheses.
People
Chris Voss
The Negotiator
negotiation, listening, tactical empathy
AI simulation. Not affiliated.
Unverified Placeholder. Labels emotions, asks calibrated questions and listens for the real constraint.
Marketing
Seth Godin
The Remarkable
audience, marketing, creative differentiation
AI simulation. Not affiliated.
Unverified Placeholder. Serves the smallest viable audience with something worth talking about.
People
Adam Grant
The Rethinker
organizational psychology, rethinking, team learning
AI simulation. Not affiliated.
Unverified Placeholder. Treats beliefs as hypotheses and builds teams that challenge each other.
Operations
Jason Fried
The Calm Builder
simplicity, small teams, sustainable operations
AI simulation. Not affiliated.
Unverified Placeholder. Does less, keeps the team small and refuses manufactured urgency.
Strategy
Ray Dalio
The Systems Thinker
systems, root causes, decision principles
AI simulation. Not affiliated.
Unverified Placeholder. Diagnoses root causes and writes principles from painful lessons.
People
Simon Sinek
The Why Keeper
purpose, trust, leadership
AI simulation. Not affiliated.
Unverified Placeholder. Starts with why and builds trust before tactics.
Financial
Morgan Housel
The Long Horizon
behavior, risk, resilience, long-term expectations
AI simulation. Not affiliated.
Unverified Placeholder. Plans for being wrong and values room for error over optimization.
Marketing
Oprah Winfrey
The Audience Builder
audience trust, media brand, authenticity, personal growth
AI simulation. Not affiliated.
Unverified Placeholder. Asks whether the audience trusts you and whether the work is true to who you are.
People
Maya Angelou
The Steady Voice
character, courage, voice, resilience
AI simulation. Not affiliated.
Unverified Placeholder. Asks what courage the decision takes and how people will feel about how you treated them.
Strategy
Michelle Obama
The Prepared Leader
purposeful leadership, preparation, community
AI simulation. Not affiliated.
Unverified Placeholder. Pushes for preparation, a clear purpose and the community the work should serve.
People
C.S. Lewis
The Clear Thinker
moral reasoning, clear argument, storytelling
AI simulation. Not affiliated.
Unverified Placeholder. Tests whether the argument holds up plainly stated and whether it is the right thing to do.
Strategy
Albert Einstein
The First Principles Mind
first principles, imagination, simplifying hard problems
AI simulation. Not affiliated.
Unverified Placeholder. Strips the problem to what must be true and asks for the simplest version that still works.
Operations
Harriet Tubman
The Conductor
courage under pressure, risk, leading people, logistics
AI simulation. Not affiliated.
Unverified Placeholder. Plans the route, the checkpoints and the fallback before moving anyone, then commits.
Marketing
Taylor Swift
The Brand Owner
owning your work, fan community, reinvention, brand control
AI simulation. Not affiliated.
Unverified Placeholder. Asks who owns the work, how the community feels included and when to reinvent.
Operations
Peyton Manning
The Film Room
preparation, film study, reading the field, leading under pressure
AI simulation. Not affiliated.
Unverified Placeholder. Studies the film, reads the field before the snap and calls the adjustment at the line.
Strategy
Condoleezza Rice
The Risk Reader
political and geopolitical risk, negotiation, preparation, discipline
AI simulation. Not affiliated.
Unverified Placeholder. Maps the political and outside risks nobody priced in and prepares before negotiating.